About Us

Welcome and Thank You for visiting our website!

Our goal is for you to find the information necessary that allows you to make clear and concise decisions regarding your financial future.



Tony Roberts serves Louisville, KY and the surrounding communities and provides Financial Planning and Asset Management.

Tony’s mission is to provide the families and businesses he serves with innovative financial strategies, solutions, and planning that result in financial clarity, security, and overall financial health. Making strong commitments to our clients and building life-long relationships are tenets of success at Prosperity Asset Management.

Tony Roberts provides investors custom tailored investment strategies to meet short and long-term needs. We provide full transparency in the form of separately managed accounts. Our goal at Prosperity Asset Management is to help our clients realize their financial dreams by offering creative solutions through an open and transparent process utilizing both financial and insurance* solutions to achieve financial independence. As a fiduciary, Tony Roberts is legally obligated to put our client’s interests first.

We empower you to navigate today’s complex financial world. Tony will customize a plan to fit your individual and family needs, as well as the needs of your small or large business.

Anthony S. Roberts, ChFC®, CSA

Founder & President

We have teamed with noted economists and professors from some of the best universities in the world that share our thoughts of providing you the optimum results when planning your retirement.

Many years ago as a young boy growing up on a farm in Kentucky I was taught the value of planning today for tomorrow’s success.  From there I went on to earn a Mathematics degree from the University of Kentucky and thus the foundation for being a problem solver.

You see I feel all of us have the right to a better future, a better retirement and a better life BUT are we willing to be accountable for what has to be done today in order to allow the compound effect to take hold for tomorrow…..This is what we try to accomplish for our clients.

For over 30 years, I have been involved in the wealth management, insurance and planning profession.  It is one that I have passion and have continued to enhance through continuing education.

My wife and I recently celebrated our 29th wedding anniversary and we have two spectacular daughters.  We have been members of Southeast Christian Church in Louisville, Kentucky for over twenty years and truly believe that faith, family and giving back to the community are cornerstones to our beliefs.

Thank you once again for your time and consideration and please submit any questions or inquiries to us for response.

Kind regards and May GOD Bless,

Anthony S. Roberts

*Insurance offered through Anthony Roberts, Independent Agent

Virginia S. Hibbs, LUTCF, CIC, Series 65

Financial Advisor

Welcome and Thank You for visiting our website!

My mission is to provide the families and businesses we serve with innovative financial strategies, solutions, and planning that result in financial clarity, security, and overall financial health. Making strong commitments to our clients and building life-long relationships are tenets of success at Prosperity Asset Management, LLC. We strive to provide our clients custom tailored strategies to meet short and long-term needs.

I hold a Series 65 registration and I am a licensed Investment Advisor. I have been a member of the National Association of Insurance and Financial Advisors since 1980.

I bring a wealth of knowledge and experience with me, which includes:

  • 34 years of financial services experience in the Louisville, KY area.
  • BA from Randolph-Macon Woman’s College, advanced studies in the financial fields.
  • licensed as an Investment Advisor Representative.

I have years of experience in the financial services industry and am available to provide insight and critical commentary on a variety of investment tools and strategies in retirement accounts, estate planning and life cycle planning. Over the years, I have shared my knowledge with thousands of people in seminar and workplace settings, as well as, through one-on-one consultations at my office. If you have any questions, please feel free to contact us today!

Cordially,

Virginia S. Hibbs, LUTCF, CIC, Series 65, Financial Advisor

Our staff is here to serve you and your needs. They bring to our office years of administrative experience and work alongside the advisors to keep the office running smoothly.

Sheri Howard, Executive Assistant

Elita Roberts, Event Coordinator

Pam Portell, Administrative Assistant